嫁來台灣19年 田巧榛投入Yes 5TV3天決定

2015/04/07 17:04:02

記者林保宏/綜合報導


「大陸儘管在數位化的推廣,較台灣早了不少,但就內容和功能性而言,台灣的部分好太多了。」這是已經嫁來台灣19年、Yes 5TV桃園佳緣店店長田巧榛對於兩岸之間「數位化」的觀察。

田巧榛,提到自己經營Yes 5TV的過程,是在3年多前首度接觸,由一名幼稚園園長所介紹。從接觸了解到決定加盟,僅僅花了3天的時間,並且就在1個月後,馬上在當地開店經營。

田巧榛回憶到,一開始接觸Yes 5TV時,她發現Yes 5TV的功能在內容上、甚至是隨選的功能,都比大陸的強上不少。她提到大陸雖然推廣數位化政策多年,但模式宛如只是把類比訊號轉變成數位訊號,且頻道選擇,也趨於單調。

田巧榛舉例,以她娘家在福建而言,頻道內容除了有央視、以及地方的省籍電視台之外,最多也只有周遭幾個省份的衛視可以觀看;若是想要觀看其他遠距離的衛視,就得另外付費。

當時大陸方面無法做到「隨選隨看」,但台灣的Yes 5TV技術卻已經相當成熟,而且除了看電視的功能,還能上網、購物等,讓她看到這當中的商機,因此毅然決然投入經營。她經營3年多來,讓她堅信「只要有心和堅持、並且願意花時間學習,成功一定就離你不遠。」

她回憶這段經營期間,也許是因為大陸推廣數位化時間較早,若是遇到大陸的朋友們,她們大多會主動走入店裡詢問,而且決定裝設;而台灣的朋友需要多點文宣介紹,使用習慣上比較不易改變,但凡接觸到Yes5TV後,都對如此多元化的功能讚許有加。

田巧榛說,目前政府積極推廣電視數位化,Yes 5TV本身是個娛樂業,她和客人分享的方式,就是透過最輕鬆、愉快的方式介紹,讓他們逐漸接受。她有統計目前她的客戶群當中,以40歲以下的年齡層為最大宗,也因為他們平常對於網路的使用很普遍,分享給他們時,接受度非常高。

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